Editorial Type:
Article Category: Article Commentary
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Online Publication Date: Jan 01, 1998

A Statistical Methodology For Measuring Lost Profit Resulting From A Loss Of Customers*

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Page Range: 103 – 113
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Abstract

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Copyright: © 1998 National Association of Forensic Economics

Contributor Notes

*Laura Bonanomi and Patrick A. Gaughan, Economatrix Research Associates, Inc Green Village, NJ; Larry W. Taylor, College of Business and Economics, Lehigh University, Bethlehem, PA Authors would like to thank Robert Thornton and two anonymous referees for valuable comments.